At Load Indicator we care about your personal privacy. We describe how we process personal data on this page, when you use the website, contact us or otherwise interact with us through our digital channels. Under GDPR regulation, businesses must inform users about how personal data is processed and which legal basis is used.

Data controller

LIAB Load Indicator Aktiebolag
Swedish organisation number: 556081-3569
Aröds Industriväg 58
417 05 Göteborg
Phone: 031 22 07 30
Email: info@loadindicator.se

What personal data we may process

We may process personal data that you provide to us when you contact us through forms, email or phone. This may include your name, company, phone number, email address and information that you include in your message. Personal data is broadly defined under GDPR and may include all information that can be directly or indirectly linked to a living person.

We may also process technical information about how the website is used, such as IP address, device information, browser information, browsing patterns and interactions on the website, to the extent that this information constitutes personal data. This may take place through tools such as Google Analytics, Google Ads and LinkedIn Pixel if you have consented to such use.

How we collect personal data

We primarily collect personal data directly from you when you contact us. We may also collect certain information automatically through cookies and similar technologies when you visit the website and have accepted such cookies. Downloading PDF files from the website does not require you to provide your name, email address or other contact details. The download itself therefore does not mean that you register personal data with us, but use of the website may still generate technical data through cookies if you have given your consent to this.

Purpose of the processing

We process personal data in order to answer enquiries, handle contact matters, provide quotations, follow up dialogues and manage business relationships. We may also process data to analyse how the website is used, improve content and functionality and follow up marketing if you have consented to this. GDPR requires that purposes are clear and that personal data is not used for incompatible purposes.

Legal basis

We process personal data on the basis of one or more legal grounds under GDPR. When you contact us regarding a possible business relationship, the processing may be necessary to take steps before entering into a contract. In other cases, the processing may be based on our legitimate interest in managing business contacts and communication. When analysis and marketing through cookies and similar technologies are concerned, the processing is normally based on your consent. IMY states that consent is a separate legal basis and that it must be voluntary and possible to withdraw.

Cookies and third party tools

We use third party tools to analyse traffic and follow up marketing on the website. These may include Google Analytics, Google Ads and LinkedIn Pixel. Such tools may collect information about how the website is used, which pages are visited, which actions are performed and how visitors find the website. Cookies for statistics and marketing should normally only be used after the user has been informed and has given consent.

How long we store data

We store personal data for as long as necessary for the purpose for which the data was collected. Data relating to contact matters, quotation dialogues or business relationships is stored for as long as needed to handle the matter and thereafter for as long as required under applicable law or in order to establish, exercise or defend legal claims. Under GDPR, personal data must not be stored longer than necessary.

Recipients of personal data

We may share personal data with suppliers who help us operate the website, manage IT systems or analyse traffic and marketing. Such recipients process personal data on our behalf under agreements and only to the extent necessary to provide their services. We do not sell personal data. GDPR requires businesses to maintain control over their processors and inform users about recipients or categories of recipients.

Your rights

You have the right to receive information about how your personal data is processed. You also have the right to request access to the data, rectification of inaccurate data, erasure in certain cases, restriction of processing in certain cases and the right to object to certain processing. If the processing is based on consent, you have the right to revoke that consent at any time. IMY clearly describes these rights in its guidance on the rights of data subjects.

If we need to verify your identity before disclosing personal data or carrying out a request, we may ask for additional information. IMY states that a business may in some cases check that the request comes from the right person.

Complaints

If you believe that our processing of personal data does not comply with applicable rules, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection, IMY.

Contact

If you have questions about this privacy policy or our processing of personal data, you are welcome to contact us.

LIAB Load Indicator Aktiebolag
Aröds Industriväg 58
417 05 Göteborg
Phone: 031 22 07 30
Email: info@loadindicator.se